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Brand Health

Maximise brand success with real consumer insights
ABOUT

How do consumers really feel about your brand?

In a competitive market, the way your brand is perceived has never been more important.
We make it easy for brands to get access to the most valuable information – the thoughts and feelings of authentic consumers.

Brand tracker studies

Brand tracker studies

Get rich insights into the brand metrics that matter – and delve deeper into what drives your brand’s performance now, and into the future.

Get rich insights into the brand metrics that matter – and delve deeper into what drives your brand’s performance now, and into the future.

KEEP YOUR FINGER ON THE PULSE

Our bespoke brand tracking tools empower you to:

Consistently measure brand performance

Understand your brand’s health across brand perception & awareness, customer satisfaction, purchase intent & more.

Uncover what drives purchase behaviours

This empowers you to highlight your current strengths and find the areas that need to be optimised.

Benchmark
your success

Find the opportunities to get you ahead of the pack by seeing how your brand fare’s against the competition.

Ad effectiveness studies

Ad effectiveness studies

Are you targeting the right audience, with the right message, in the right environment? Our ad effectiveness studies give you the answers to the most important questions – ensuring your advertising strategy is always optimised for success.

Are you targeting the right audience, with the right message, in the right environment? Our ad effectiveness studies give you the answers to the most important questions – ensuring your advertising strategy is always optimised for success.

KEY FEATURES

Make the right brand impact

Pureprofile’s ad effectiveness solutions allow you to instantly understand how your campaigns are performing across:

Informed business decisions at critical touchpoints

Pureprofile were invaluable in helping us gather market feedback as we undertook a transformative rebranding project. The project management team were extremely collaborative – working with us to create a seamless process for uncovering the insights we needed. The speed and quality of the responses gave us the ability to make informed business decisions at critical touchpoints.

Richard Spencer, Chief Customer Experience Officer

Informed business decisions at critical touchpoints

Pureprofile were invaluable in helping us gather market feedback as we undertook a transformative rebranding project. The project management team were extremely collaborative – working with us to create a seamless process for uncovering the insights we needed. The speed and quality of the responses gave us the ability to make informed business decisions at critical touchpoints.

Richard Spencer, Chief Customer Experience Officer

Explore next

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eBook: The no-nonsense guide to better brand tracking

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Case study: Connecting Business Australia to real market perceptions

Pureprofile’s vision is to deliver more value from the world’s information