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Reporting & Analytics

Sophisticated research, made easy

ABOUT

Better data, clear insights, big discoveries

Your survey results are in. But unless you have a large organisation with data processing teams, getting those results structured and organised is a time consuming and complicated process.

Dedicated experts. Quality assured.

Our data experts carefully review, prepare, and deliver your data with accuracy and precision in the way that best suits your research needs.
DATA PROCESSING SERVICES

An end-to-end solution

Data processing includes organising, re-coding, and reducing the amount of data to prepare for analysis and reporting. Our range of data processing services include:

Advanced data cleaning

Detection and removal of data not meeting quality standards. Cleans straightliners, speeders, gibberish as well as nonsensical answers.

Data weighting

Used to ensure that survey results are representative of a particular population as needed for your research.

RIM weighting

Random Iterative Method (RIM) weighs your research data to the target demographics as defined by your research such as age, gender, geography, etc.

Verbatim coding

Type of coding in research to classify open-end responses for quantitative analysis. Our team of expert coders read the verbatims (aka open ended responses) collected from your survey and deliver actionable insights to drive business decisions.

DASHBOARD REPORTING

Real-time insights

Our campaign dashboard tool provides an instant look into real-time data visualisations, that can turn consumer insights into your best business decisions.

Access real-time insights

Leverage predefined dashboards for at-a-glance information on your campaign.

Create crosstab variations

Sort through various data options and customise your report based on a specific question.

Add comparison filters

Select data points from your results across profiles, survey questions or quotas to visualise the data of most interest.

Export reports on the go

Download in PDF or Excel format with charts and graphs for in-depth analysis and efficiency.

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First choice of data collection providers

The Pureprofile team have been my first choice of data collection providers for many years. I have undertaken a large number of complex projects and they have always been able to work with us to solve problems and complete the project to an excellent standard. Tim Mazzarol, University of Western Australia
UWA logo

First choice of data collection providers

The Pureprofile team have been my first choice of data collection providers for many years. I have undertaken a large number of complex projects and they have always been able to work with us to solve problems and complete the project to an excellent standard.

Tim Mazzarol, University of Western Australia

CUSTOMISED DELIVERABLES

Advanced analytics services designed to fit your bespoke research questions

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