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Research Services

Simplifying the complex to drive results
WHAT WE DO

Trusted expertise. Quality data. Cutting-edge technology.

We provide industry-leading research solutions and services that deliver robust, high-quality insights. No matter your research goals, we’ve got you covered.

Product concept testing

Product concept testing

Understand how your products will be received by consumers before you go to market. We give you the tools to instantly gather feedback from your target audience on new products, packaging, or messaging concepts – allowing you to launch with confidence.
Understand how your products will be received by consumers before you go to market. We give you the tools to instantly gather feedback from your target audience on new products, packaging, or messaging concepts – allowing you to launch with confidence.

Customer loyalty measurement

Customer loyalty measurement

Do you know what drives repeat business? Find out how satisfied your customers are and uncover what really influences customer loyalty. Gain a true understanding of what inspires your customers to talk positively about your brand.
Do you know what drives repeat business? Find out how satisfied your customers are and uncover what really influences customer loyalty. Gain a true understanding of what inspires your customers to talk positively about your brand.

Maintaining high standards

I like working with Pureprofile people because they are straight talkers, fast to respond to any requests and queries, and provide a no-hassle service. This most recent project is no exception, they are maintaining the high standard. Jerry Berowne, Fresh Forward

Maintaining high standards

I like working with Pureprofile people because they are straight talkers, fast to respond to any requests and queries, and provide a no-hassle service. This most recent project is no exception, they are maintaining the high standard.

Jerry Berowne, Fresh Forward

Creative & ad testing

Maximise the impact of your advertising strategies by tracking how consumers react, respond and engage with your creative concepts – before committing to a full marketing budget.
ADVANCED PROGRAMMING SERVICES

Our programmers are highly skilled in delivering complex projects and uncovering the insights critical to your business

Shelf testing

Test product design concepts by simulating an authentic point of sale environment - allowing consumers to view, pick and purchase products in an in-store situation.

Eye tracking

See the world from the consumer’s point of view and understand what captures their attention - for ad creative, product placement & design, UX and more.

Discrete choice modelling

Understand consumer preferences and what really influences the decision-making process. Investigate and predict how choices are made using specifically formulated questions.

Facial coding

Gauge the emotional impact of any piece of content, service or product by using our facial expression analysis tools.

Conjoint & MaxDiff analysis

Measure the value that’s placed on particular product features, packaging and design to understand how you can maximise your market share.

Implicit testing

Capture the unconscious consumer attitudes towards your brand in indirect ways, and get true insight into real preferences.

PROJECT MANAGEMENT

A dedicated team of experts, available around the clock

For each and every project, you will have a team of experts supporting you through each stage, available 24/7.

01

Project consultant
Our accomplished project consultants will guide you throughout all stages of the journey – ensuring that each project is delivered flawlessly and on time.
Our accomplished project consultants will guide you throughout all stages of the journey – ensuring that each project is delivered flawlessly and on time.

02

Dedicated programmer
Our programmers are highly trained in the latest scripting technology and can tailor any survey to your exact requirements.
Our programmers are highly trained in the latest scripting technology and can tailor any survey to your exact requirements.

03

Project manager
Our project managers are experts in online field management and will support the ongoing success of your project.
Our project managers are experts in online field management and will support the ongoing success of your project.

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Our Insights builder: A survey tool that instantly connects you to deeply profiled consumers

brand health

How do consumers really feel about your brand? Learn about our brand measurement tools

Pureprofile’s vision is to deliver more value from the world’s information