City Time & Weather
Your API key is not activated yet. Within the next couple of hours, it will be activated and ready to use.
Or
Invalid API key. Please see http://openweathermap.org/faq#error401 for more info.

Investor centre

We provide our global clients with the ammunition to make better business decisions

Subscribe to investor updates

WHO WE ARE

Global insights. Endless possibilities.

Our vision is to deliver more value from the world’s information, allowing deeper connections between organisations and their audiences. Our mission is to reward people for sharing their thoughts, opinions and behaviours and to provide valuable, actionable insights to businesses for better decision-making.

COMPANY OVERVIEW

We deliver more value from the world’s information

We are a global data and insights organisation providing online research and digital advertising services for agencies, marketers, researchers and publishers.

Our research division delivers rich insights into real human behaviour and provides the “Why” behind the “What”. Our digital advertising division taps into these rich insights on behalf of advertisers and publishers and executes impactful, targeted digital marketing strategies.

We build in-depth profiles of consumers via our proprietary and partner panels and give businesses the ability to understand, target, and ultimately engage with their audiences.

The Company, founded in 2000 and based in Surry Hills, Australia, now operates in North America, Europe and APAC and has delivered solutions for over 700 clients. For more information, including the current share price and trading history, visit the ASX website.

Pureprofile company overview
OUR ADVANTAGE

Humans aren’t one dimensional, they’re complex.

We hold the key to understanding the depth of human behaviour, empowering brands to truly know their audience.

Meet Phoebe

34 years old
Single, no dependants
Earns $145k
CMO at Tier 1 not-for-profit
Lives in Byron Bay

Preferences

Likes high-end products, eco products
Reads Frankie magazine
Gets her news from The New Yorker

Beliefs

Drives a Lexus Hybrid
Is a vegetarian
Volunteers at a wildlife conservation centre
Donates 10% of her salary to charity

Habits

Drinks 4 almond lattes a day
Walks her dog everyday

Meet Phoebe

34 years old
Single, no dependants
Earns $145k
CMO at Tier 1 not-for-profit
Lives in Byron Bay

Preferences

Likes high-end products, eco products
Reads Frankie magazine
Gets her news from
The New Yorker

Beliefs

Drives a Lexus Hybrid
Is a vegetarian
Volunteers at a wildlife conservation centre
Donates 10% of her salary to charity

Habits

Drinks 4 almond lattes a day
Walks her dog every day

Who Phoebe is, and what she thinks and does, is invaluable to brands

Prime candidate for high-end hybrid cars

Interested in ethical health insurance products

Climate change is the biggest issue that influences her vote

Ideal target for Christmas
donor acquisition activity

Pureprofile FY22 full year results investor briefing

Play Video
SIGN UP NOW

Stay up to date with our latest news, insights and trends reports

SHAREHOLDER ENQUIRIES

Enquire with us

Automic Pty Ltd
hello@automic.com.au
1300 288 664 (within Australia)
+61 (0) 2 9698 5414
Level 5, 126 Phillip Street, Sydney NSW 2000

Explore next

Who-We-Are-Top-Banner

More on who we are: we combine first-party data with cutting-edge technology to power businesses into the future

Two People Running

How we deliver more value from the world’s information for our clients