Pureprofile prides itself on having strict quality control tests in place – find out more about our panel quality and recruitment processes, data protection and management, scripting quality and more. If you have further questions, please get in touch with us to have a chat.
Pureprofile has received the following ISO Certifications:
Panel Provider FAQS
Pureprofile, since being founded in 2000, is committed to ensuring quality across all areas of its products and services. Team members are dedicated to continuous improvement in the interest of providing highly accurate, dependable data collection, processing and provision. The ultimate goal of our approach is to provide perfect value to the customer through a value creation process that has zero waste.
This commitment aims to add value to our clients by:
Pureprofile maintains a secure data storage operation where all client and Account Holder details are backed up on multiple, mirrored and redundant server systems within a private security facility. Pureprofile stores multiple sets of data from client projects on both local server networks and web based project management systems.
In any given survey a respondent’s data is collected anonymously with data only tagged to a random identification number.
Having programmed surveys for over 15 years, we understand the pain that can be caused by insufficient testing prior to launch. Wasted sample, an awful respondent experience, and arduously prolonged fieldwork are often the result of not having a robust quality assurance (QA) process in place.
This is why each and every survey that is programmed by Pureprofile undergoes rigorous testing by Programmers, QA Specialists, and Project Managers before being sent to our client. In agreement with our clients, we tend to practice all or certain set of below quality checks.
Pureprofile is an independent, actively managed panel of online Account Holders. Pureprofile’s panel of respondents is unique to Pureprofile, and can only be accessed through its proprietary technology platform. Pureprofile originally recruited a large bulk of it's respondents in conjunction with the Australia Post Lifestyle Survey in 2006 and has organically grown since then. Pureprofile sources new Account Holders (panel members) through a variety of online and offline sources including, but not limited to internal referral programs, search engine optimisation techniques and occasionally offline print trade marketing, location-based registration and radio advertising. During contracted fieldwork periods, Pureprofile does not use external lists or any other form of sample provision without the express instruction of an individual client. Pureprofile’s recruitment process validates the recruitment of only the highest quality respondents.