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Global Research Panel

Get to the ‘why’ behind consumer behaviour

ABOUT

Connecting you to engaged audiences, wherever they are

The Pureprofile panel is an industry-leading online research community of deeply profiled panellists. With thousands of unique data points, this depth of information empowers brands to uncover critical insights about the right consumers.

Member experience matters

Engaged panel members lead to high quality data & faster insights. By consistently delivering personalised content, our panellists enjoy a member experience that’s tailored to their unique interests. The Pureprofile feed is accessible on desktop, mobile, or via our app – so members can easily answer questions wherever they are.

Great panel to work with

Pureprofile are a great panel to work with. Easy to use. Good communication. Timely responses. I enjoy the ongoing relationship we have with them. Nichola Quail, Fresh Focus

Great panel to work with

Pureprofile are a great panel to work with. Easy to use. Good communication. Timely responses. I enjoy the ongoing relationship we have with them.

Nichola Quail, Fresh Focus

KEY FEATURES

Market research with an edge

Custom audiences

No matter how niche your study, we can create a highly targeted sample based on a broad range of data points - age, location, product preferences, beliefs and so much more.

Data quality assurance

Robust, tangible research can only be based on the thoughts, behaviours and opinions of real people. Our dedicated Quality Assurance team continuously fine tune our systems and methodologies to provide the highest quality research outcomes.

Fast project turnaround

Our project management team work around the clock to ensure that your study is launched in the timeframe you need. Our panellists are active and engaged, ready to provide market feedback quickly.

OUR DIFFERENCE

Humans aren’t one dimensional, they’re complex

We hold the key to understanding the depth of human behaviour, empowering brands to truly know their audience.

Meet Phoebe

34 years old
Single, no dependants
Earns $145k
CMO at Tier 1 not-for-profit
Lives in Byron Bay

Preferences

Likes high-end products, eco products
Reads Frankie magazine
Gets her news from The New Yorker

Beliefs

Drives a Lexus Hybrid
Is a vegetarian
Volunteers at a wildlife conservation centre
Donates 10% of her salary to charity

Habits

Drinks 4 almond lattes a day
Walks her dog every day

Meet Phoebe

34 years old
Single, no dependants
Earns $145k
CMO at Tier 1 not-for-profit
Lives in Byron Bay

Preferences

Likes high-end products, eco products
Reads Frankie magazine
Gets her news from
The New Yorker

Beliefs

Drives a Lexus Hybrid
Is a vegetarian
Volunteers at a wildlife conservation centre
Donates 10% of her salary to charity

Habits

Drinks 4 almond lattes a day
Walks her dog every day

Who Phoebe is, and what
she thinks and does, is
invaluable to brands

Who Phoebe is, and what she thinks and does, is invaluable to brands

Prime candidate for high-end hybrid cars

Interested in ethical health insurance products

Climate change is the biggest issue that influences her vote

Ideal target for Christmas
donor acquisition activity

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Our commitment to data quality: Smart business decisions start with accurate insights

Pureprofile’s vision is to deliver more value from the world’s information