Understanding evolving consumer trends during COVID-19
Coronavirus has left many industries grappling with how best to pivot to meet rapidly changing consumer needs.
To equip their clients with quick, actionable insights, Hearts & Science needed a research partner to gather relevant, emerging data around everyday habits, especially around media consumption behaviours.
It was critical to provide Hearts & Science a solution that delivered high quality consumer insights pertinent to the needs of their clients.
This was achieved by accessing Pureprofile’s highly engaged research panel via streamlined technology. Surveys were designed, deployed and completed within hours.
Each fortnight, waves of nationally representative Australians (n=500) were surveyed about key differences in how they were engaging with media and the changing environment. Our highly active panel members were asked about a broad selection of topics relevant to current events, including:
Highly relevant data was published ahead of any policy or government updates – further cementing Hearts & Science’s position as a thought leader in this space.
Panel data was used to enrich ‘The Pulse‘ – a fortnightly publication that dips into consumers’ minds throughout COVID-19.
In conjunction with media behaviours, granular, vertical-specific research was conducted to address the unique requirements of Hearts & Science’s key clients.
Real-time consumer sentiment was used to fast-track client strategies, ensuring key decisions were always based on real behaviours.
We know every organisation will be affected by COVID-19 in different ways. However, regardless of your industry, in an age of increasing customer demands and expectations, being clear on who your most valuable customers are is key; how to win them, keep them and connect with them.
Jeremy Bolt, CEO
Market, opinion & social research
Information Security Management
