The role of mobile in the path to purchase – why you need to invest now

The subject of mobile in the path to purchase is a common theme. This Pureprofile and Fresh Focus New Zealand report "Behind the Device" covers this topic.


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This report covers:

  • A 'day in the life' of a smartphone – when NZ users are most active.
  • Purchase activity on smartphones by age, nationality and product/service breakdown.
  • Key industries where smartphones are playing a role in purchase activity.
  • Top reasons that prevent users from purchasing via their smartphones.
  • Key takeaways and opportunities.
Fresh Focus Report