Introducing our New Zealand research panel

There’s a new research panel in town, backed by the most
engaged loyalty program in New Zealand – AA Smartfuel.

Reach real respondents. Fast.

Pureprofile New Zealand combines our deep research expertise with a panel built from AA Smartfuels's vast 2.1m cardholder base – which covers more than half the NZ population over the age of 16.

The result? Unrivalled access to a representative, responsive panel that's growing by the day.



The next generation research panel

Online panel research is changing fast. That’s why we’ve introduced a new partnership
approach to connect you to today’s diverse, digital-savvy New Zealanders.

  • NZ-Loyal-Members-Icon

    A large, representative sample

    By working with AA Smartfuel’s loyal cardholders, we know our respondents are authentic and engaged. No survey junkies here.

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    The best-quality respondent experience

    We’ve invested heavily in making the Pureprofile NZ web and mobile apps easy and enjoyable to use on mobile, tablet and desktop. A quality respondent experience means you get trusted, quality data.

  • NZ-Project-Management-Icon

    Project management that goes above and beyond

    Pureprofile has built a reputation for outstanding end-to-end service – from the moment you get in touch to the delivery of your project. 

Want to dig deeper into who’s on our panel?


Pureprofile can help you reach the following respondents in New Zealand:

NZ research panel_Section 4_Main grocery buyers

Main grocery

NZ research panel_Section 4_Business decision makers

Business decision makers

NZ research panel_Section 4_Mothers with children

Mothers with children

NZ research panel_Section 4_High household income earners

High household income earners

NZ research panel_Section 4_People living in rural areas

People living in
rural areas

NZ research panel_Section 4_Millennial parents


NZ research panel_Section 4_Younger age groups

Younger age
groups (18-24)

NZ research panel_Section 4_Healthcare professionals


NZ research panel_Section 4_Small business owners

Small business

NZ research panel_Section 4_Blue collar workers

Blue collar

NZ research panel_Section 4_White collar workers

White collar



... And many more
hard to find groups

Why Pureprofile?

Pureprofile has been a market-leader in online market research for more than 15 years, with more than 1 million panel members globally. We're an expert partner you can lean on through each step of the fieldwork process.

Discover more about our products and services:

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