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SYDNEY, 28 June 2017  Global data and insights company Pureprofile Limited (ASX: PPL) today announced a partnership with global research business Branded Research Inc. (Branded). The partnership will allow Pureprofile to upgrade the Branded panel of 1.7 million consumer research profiles in the US, UK, and Canada. The significant increase in the number of profiles will increase Pureprofile’s offering in the US and UK markets within programmatic media, digital publishing and market research. 

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April 4, 2017, Sydney

A new national study has found Australians prioritise car insurance over private health care cover with the industry failing to attract new customers.

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January 25, 2017, Sydney

A Pureprofile survey of 1,000+ Australians over the New Year holiday period for Running Heroes shows running is the main fitness activity of 9 per cent of respondents, following walking (53 per cent) and gym/workout sessions (17 per cent).

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January 23, 2017, Sydney

New research in Australia shows that fitness tracking devices are not just for young healthy people undertaking strenuous physical activities.

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Pureprofile Limited (ASX: PPL), a leading provider of data, insights, programmatic and lead generation solutions, has thrown its support behind consumers gaining control of their own data, as recommended in the Productivity Commission’s draft report released this month.

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Leading Provider Data, Insights, Programmatic and Lead Generation solutions Named among Fastest Growing Technology Companies in Australia

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Pureprofile today announced that it will acquire 100% ownership of Cohort Holdings Australia Pty Ltd.  

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Leading research and insights company meets rigorous international standards for quality management systems

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After Market Wire featured Pureprofile in late April (Pureprofile poised to exceed prospectus forecasts) its share price increased circa 20% from 49 cents to hit an all-time high of 60 cents. However, it has retraced in recent weeks to less than 50 cents and yesterday’s closing price of 52 cents appears to be a useful entry point.

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Australia’s leading data and insights provider has set its sights on New Zealand, launching a new research panel in partnership with fuel rewards program AA Smartfuel.

The Pureprofile New Zealand panel is built from the AA Smartfuel’s 2.1m cardholders – which covers more than half the NZ population over the age of 16 – and is backed by one of the largest, most engaged loyalty programs in the country.

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Pureprofile has entered into a partnership with Lotame to licence its global data management platform (DMP).

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Purprofile Ltd, Australia’s leading profile marketing and insights company, has entered into a commercial agreement with consumer reviews publisher ProductReview.com.au Pty Limited

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