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Cook Islands programmatic campaign study shows 20% online ad recall, 3% increase in Australians wanting to visit the Islands


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An online poll by Pureprofile of over 2,300 people around Australia shows a third of all parents with kids aged under 18 (30 percent) have taken a holiday without them.

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A study by Pureprofile commissioned for Life Education NSW showed that almost 1 in 4 Aussie kids are overweight (video).

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A research poll by Pureprofile surveyed a demographically representative sample of 1,000 men and women, Maori and non-Maori, throughout New Zealand in the second week of July.

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Research commissioned by Pureprofile found over 20% of couples hadn’t been on a holiday without their children for five years or more.

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An online poll by Pureprofile of over 2,400 people around Australia shows a whopping 54 percent of Australians aged between 18 and 34 will be glued to Game of Thrones season 7.

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Consumer data and insights company Pureprofile has announced a partnership agreement with AA Smartfuel, a move designed to boost its consumer acquisition pathway and create opportunities for brands that are members of the programme.

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The echo chamber in the media, marketing and advertising industry is causing adland to underestimate the power of television and place a disproportionate weight on the importance of social media platforms in the lives of ‘everyday’ Australians, ThinkTV’s first AdNation study says.

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A new study has found Australians are turning their backs on Facebook in favour of communicating directly with family, friends and colleagues via messaging apps, with one in three or 3.9 million users of messaging apps having already deleted or actively considering abandoning the social platform.

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One in three users of the Facebook application have already, or are actively considering, deleting the platform, according to a study unveiled at Mumbrella360 by the The Works and UTS Advance Analytics Institute.

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With its invaluable reservoir of data, insights and opinion, Pureprofile is on a mission to help businesses stand out from the noise. We find out how Pureprofile is helping marketers and advertisers connect with empowered consumers by building a rich profile of its account holders over time.

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A new study by data insights and programmatic media specialist Pureprofile of 1000 adults around the nation for the real estate agent comparison service Local Agent Finder in March.

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