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The echo chamber in the media, marketing and advertising industry is causing adland to underestimate the power of television and place a disproportionate weight on the importance of social media platforms in the lives of ‘everyday’ Australians, ThinkTV’s first AdNation study says.

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A new study has found Australians are turning their backs on Facebook in favour of communicating directly with family, friends and colleagues via messaging apps, with one in three or 3.9 million users of messaging apps having already deleted or actively considering abandoning the social platform.

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One in three users of the Facebook application have already, or are actively considering, deleting the platform, according to a study unveiled at Mumbrella360 by the The Works and UTS Advance Analytics Institute.

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With its invaluable reservoir of data, insights and opinion, Pureprofile is on a mission to help businesses stand out from the noise. We find out how Pureprofile is helping marketers and advertisers connect with empowered consumers by building a rich profile of its account holders over time.

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A new study by data insights and programmatic media specialist Pureprofile of 1000 adults around the nation for the real estate agent comparison service Local Agent Finder in March.

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A new study by data insights and programmatic media specialist Pureprofile of 1000 adults around the nation reveals that Australias are choosing car insurance over health insurance. 

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A new study by data insights and programmatic media specialist Pureprofile of 1000 adults around the nation reveals that Australias are choosing car insurance over health insurance. 

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A new study by data insights and programmatic media specialist Pureprofile reveals that four in 10 Australia will worry on their holidays about whether they switched off appliances at home.

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A new study by data insights and programmatic media specialist Pureprofile has found Australians prioritise car insurance over private health care cover, with the industry failing to attract new customers.

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According to a study commissioned by LocalAgentFinder, a large percentage of Australians think 2017 is a good year to sell property.

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Pureprofile's CEO Paul Chan featured on a Nine News segment on how to make quick cash from market research with virtually no effort.

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Peer-to-peer finance company The Invoice Market commissioned Pureprofile to survey 800 small and medium sized enterprises (SMEs) across the nation, to find out how much they are owed.

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