ASX ANNOUNCEMENT: Pureprofile and News Corp extend and broaden partnership

Posted by Pureprofile on August 9, 2017

Sydney, August 9, 2017 – Pureprofile (ASX:PPL) is excited to announce it has signed an expanded two year agreement with News Corp. The agreement supports the expansion of News Connect across News Corp’s global digital properties.

  • Pureprofile signs a new two year agreement with News Corp
  • Partnership expanded to include News Corp’s global digital properties
  • Partnership will accelerate global momentum delivering products faster in AU, US and UK markets 
  • The contract includes ongoing SaaS licence fees, technology development fees and a revenue sharing agreement

News Connect enables improved audience targeting for News Corp’s clients, thereby increasing the yield from News Corp’s digital assets. It offers consumers access to premium content in exchange for answering questions designed to help News Corp create and develop deeper consumer profiles. These profiles are authentic, accurate, and longitudinal, providing News Corp with valuable data and insights. Importantly, News Connect also provides a great experience for consumers offering them real value and rewards.

News Connect profiles are further monetised by Pureprofile in a revenue sharing agreement.

The next generation of News Connect will allow Pureprofile to further develop its audience profiling technology to deliver more across the publishing value chain. New features will support deeper insights, improved reader profiling experiences, and the creation of dashboards that help News Corp gain a better understanding of the commercial value of readers.

Pureprofile will charge ongoing SaaS license fees for the use of its technology and custom development fees. Pureprofile will also earn a share of revenue generated by connecting brands and agencies to profiled consumers.

Pureprofile founder Paul Chan said; “News Corp is a key alliance partner and is an important part of our global publishing strategy. Publishing as an industry has struggled against the duopoly of Google and Facebook.  We aim to help publishers develop closer connections with their audience via profiling. The success of News Connect and our expanded partnership with News Corp will quickly increase our global opportunities in this space”.

 

For more information please contact:

Investors / Shareholders

Paul Chan
CEO & Founder
Pureprofile Limited
paul@pureprofile.com
+61 2 9333 9700
Investors / Shareholders

Andrew Edwards
Executive Chairman
Pureprofile Limited
aedwards@pureprofile.com
+61 2 9333 9700
Media

Simon Hinsley
Investor Relations
NRW Communications
simon@nrwcommunications.com.au
+61 401 809 653


About Pureprofile (ASX: PPL)

Pureprofile Limited (ASX: PPL) connects brands with empowered consumers across the world by finding, understanding and engaging them through direct-to-consumer technology platforms. The Pureprofile group is now a global leader in data insights, programmatic media, big data, and quantitative research, as well as consumer lead generation through the recently acquired Cohort group. Pureprofile delivers next generation marketing solutions for more than 700 brands, publishers and research groups worldwide.

Topics: Investor News

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