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SYDNEY, 30 June 2017  Global data and insights company Pureprofile Limited (ASX: PPL) today announced a partnership agreement with AA Smartfuel, New Zealand's largest fuel rewards programme and one of New Zealand’s largest, most engaged loyalty programs with partnerships including major fuel retailers such as BP and Caltex.  

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Consumer data and insights company Pureprofile has announced a partnership agreement with AA Smartfuel, a move designed to boost its consumer acquisition pathway and create opportunities for brands that are members of the programme.

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Topics: News

SYDNEY, 28 June 2017  Global data and insights company Pureprofile Limited (ASX: PPL) today announced a partnership with global research business Branded Research Inc. (Branded). The partnership will allow Pureprofile to upgrade the Branded panel of 1.7 million consumer research profiles in the US, UK, and Canada. The significant increase in the number of profiles will increase Pureprofile’s offering in the US and UK markets within programmatic media, digital publishing and market research. 

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Topics: Press Releases

Sydney, June 19, 2017Pureprofile Limited (ASX: PPL, or “the Company”), a leader in user-generated consumer profiling, is pleased to announce it has signed a partnership with Branded Research Inc. (Branded). 

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Topics: Investor News

Sydney, June 8, 2017 - Pureprofile Limited (ASX: PPL or the “Company”) wishes to advise changes to its finance team and Board of Directors to support the Company’s next phase of growth and the operational integration of digital marketing business Cohort, following completion of the earn-out period at the end of June 2017.

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The echo chamber in the media, marketing and advertising industry is causing adland to underestimate the power of television and place a disproportionate weight on the importance of social media platforms in the lives of ‘everyday’ Australians, ThinkTV’s first AdNation study says.

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A new study has found Australians are turning their backs on Facebook in favour of communicating directly with family, friends and colleagues via messaging apps, with one in three or 3.9 million users of messaging apps having already deleted or actively considering abandoning the social platform.

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One in three users of the Facebook application have already, or are actively considering, deleting the platform, according to a study unveiled at Mumbrella360 by the The Works and UTS Advance Analytics Institute.

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With its invaluable reservoir of data, insights and opinion, Pureprofile is on a mission to help businesses stand out from the noise. We find out how Pureprofile is helping marketers and advertisers connect with empowered consumers by building a rich profile of its account holders over time.

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A new study by data insights and programmatic media specialist Pureprofile of 1000 adults around the nation for the real estate agent comparison service Local Agent Finder in March.

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Sydney, April 28, 2017 - Pureprofile (ASX: PPL, or the “Company”) is pleased to release its March Quarterly Activity Report and Appendix 4C. The Company is pleased to report  record revenues for the quarter following the acquisition of Cohort in Q2 and 32% growth across the Data and Insights and Programmatic Media business units over the previous corresponding period (PcP).

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Topics: Investor News

A new study by data insights and programmatic media specialist Pureprofile of 1000 adults around the nation reveals that Australias are choosing car insurance over health insurance. 

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