Based on research conducted by Pureprofile, eBay found 72% of Australians want a personalised interaction whilst shopping online.
Originally published: Mumbrella, 4 September 2017
This research resulted in the online marketplace choosing ‘Fill Your Cart with Colour’ as the slogan for its campaign.
Tim MacKinnon, chief marketing officer at eBay, told Mumbrella: “The campaign celebrates our key point of difference; for us colour is about the breadth of our unique and interesting inventory and the strength of our colourful community, entirely powered by the people of Australia. Read more >