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Lizzie Babarczy
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It’s human nature to assume most other people think and feel in ways that we can relate to.  It’s also natural to imagine the consensus view presented to us in product campaigns on packaging, billboards or TV screens must be founded in truth.

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37% of Kiwis over 65 years feel age discrimination is a problem. 

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Aussies will spend an eye-watering $145 billion this year on lifestyle costs, with the average spend remaining stable at $7,800.

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An impressive 88.6 percent of American adults have made an impulse shopping purchase online for amounts that, combined, total $17.78 billion.

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A survey of 1000 Australians aged 16 to 24 by Pureprofile and career strategy firm TwoPointZero revealed ONE in three young university graduates do not find work in their chosen field.

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The survey with a national representative sample of 1000 respondents, found 85 per cent of us participate in buying rounds of drinks – but 81 per cent of us would rather buy our own.

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Based on research conducted by Pureprofile, eBay found 72% of Australians want a personalised interaction whilst shopping online.

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A study has found one third of Australians surveyed would not immediately tell someone if they thought a child was being abused or neglected.

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One-third of Australian consumers impacted by a data breach reported they had discontinued their relationship with the organisation that experienced the breach.

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Destination's pilot brand awareness campaign results in double-digital online advertising recall and helps built out audience insights


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Sydney, August 22, 2017 – Pureprofile (ASX:PPL or the ‘Company’) wishes to advise the Further Shares and Earn Out Consideration payable to the vendors of the Cohort acquisition, following the conclusion of the Earn Out Period on 30 June 2017.

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Topics: Investor News

Cook Islands programmatic campaign study shows 20% online ad recall, 3% increase in Australians wanting to visit the Islands


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