Pureprofile for Marketers

Gain deep customer insights. Drive higher customer engagement. Maximise ROI.

Pureprofile assists in identifying potential customers and engaging them in ongoing, meaningful interactions.

 

We uncover purchase intent and motivation while generating insights
that can inform your entire business.

Marketers_Section 2_Identify audience segments

Identify audience
segments

Marketers_Section 2_Engage with customers

Engage with
customers

Marketers_Section 2_Understand customers

Understand
customers

Marketers_Section 2_Increase your revenue

Increase
your revenue

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How you benefit

  • Loyal-Members-Icon

    Segment your audience

    Using Pureprofile’s trusted profiling capabilities, tap into niche audience segments and deliver the right message to the right people at the right time.

  • engage-audience-icon_v1

    Engage customers

    By understanding who your customers are, you can interact with them in a meaningful way by delivering relevant and targeted campaigns. Including programmatic advertising.

  • research-panel-section-3-icon3

    Understand your target market

    Get a better understanding of your customers and discover new customer segments. Gain ongoing, trusted insights.

  • increase-revenue-icon_v1

    Increase revenue

    Through deep and distinct audience profiles, target specific customers to increase brand awareness and drive sales.

Trusted profiling

When using Pureprofile’s powerful profiling capabilities, you gain insights that can inform all aspects of your business.

By engaging with your audience through research and conversations, you get a better picture of their attitudes and preferences.

This extensive knowledge of your audience can drive strategic business decisions across many departments, such as:

  • Editorial/content creation
  • Customer insights
  • Sales
  • Marketing (consumer and trade)
  • Product/audience experience/UX
  • Operations

 

Marketers_Section 4_Trusted profiling

Find customers by industry

Marketers_Section 5_Life & family

Life & family

Marketers_Section 5_Work & education

Work & education

Marketers_Section 5_Travel & transportation

Travel & transport

Marketers_Section 5_Food & drink

Food & drink

Marketers_Section 5_Health & fitness

Health & fitness

Marketers_Section 5_Home & garden

Home & garden

Marketers_Section 5_Style & fashion

Style & fashion

Marketers_Section 5_Money & finance

Money & finance

Marketers_Section 5_Society & news

Society & news

Marketers_Section 5_Entertainment & Lesuire

Entertainment & leisure

What's included:

  • Access to defined niche target customer segments (pre-defined by industry or custom designed by you)
  • Customer profiling including data modelling and profile imputation
  • Customer recruitment and engagement tools (surveys and polls) for easy profile-data collection
  • Research campaign templates
  • Progressive profiling of segments, groups and audience members
  • Access to fast, robust and significant data and insights
  • Target new customers through programmatic advertising
  • Flexible services and support packages

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Brand Impact Studies


Pureprofile Brand Impact Studies enable you to isolate and evaluate the different elements of your campaign so you can focus on what’s driving the best outcomes.

Understand how brand awareness, consideration, consumer attitudes, key message communication and purchase intent are affected by:

Brand impact studies_Section 2_Ad format

Ad format

The type of ad – rich media, display native etc.

Brand impact studies_Section 2_Creative execution

Creative execution

Varying messages and creative concepts.

Brand impact studies_Section 2_Advertising channel

Advertising channel

Where the ad is placed – publisher websites, Facebook, Instagram etc.

Brand impact studies_Section 2_View frequency

View frequency

How many times the ad is viewed.

Brand impact studies_Section 2_Device

Device

Tablet, smartphone or desktop.

Marketing has changed forever.

The power is shifting to consumers, who now have more choice and control of the media and marketing messages they experience.

Our technology connects you to consumers on their terms to make your message stand out from the noise.

 

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