Board of Directors

Find out more about the Pureprofile Board

Andrew Edwards

Executive Chairman

Non-Independent • June 2015


Andrew has more than 30 years of marketing experience behind him and was most recently the Chairman and CEO of internationally-renowned advertising and marketing agency Leo Burnett Group UK and President of Leo Burnett Central Europe, having held several senior roles within the company since joining in 2003. 

Prior to his roles for Leo Burnett, Andrew ran Australia’s most-awarded direct marketing company, Cartwright Williams.


Clifford Rosenberg

Non-Executive Director

Independent • June 2015


Cliff has spent more than 20 years working at digital companies leading innovation and change in the industry, both as an entrepreneur and senior executive. He is currently the Managing Director for LinkedIn South-East Asia, Australia and New Zealand.

Prior to joining LinkedIn, Cliff was the Managing Director of Yahoo! Australia and New Zealand, and previously the Founder and Managing Director of iTouch Australia and New Zealand, one of the largest mobile content and application service providers in Australia.


Paul Chan

Managing Director & Chief Innovation Officer

Non-independent • July 2000


Paul founded Pureprofile in 2000, after coming up with the idea for the business while working on a startup in Sydney, LA and Silicon Valley during the dotcom boom of the late 90s. His vision was to provide a service to allow consumers to create, enrich and monetise their own unique profiles. 

Paul set up his first business – a real estate company – when he was 22, and has held the position of Executive Director and CEO of Pureprofile since its inception. He has extensive expertise in developing the Pureprofile suite of online applications, including user experience, database and profile architectures.