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RESEARCH REPORT

 

Pureprofile Fitness Tracking Devices Study 


Uncover Australians usage and attitudes towards smartphone and wearable devices.

 

Download the report

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This report uncovers:

  • Type and frequency of physical activity undertaken by Australians.

  • Awareness and usage of tracking devices via smartphone and wrist.

  • Insight into types of activities monitored by devices and how they vary by age and type of device.

  • Leading brands of tracking devices by awareness and usage for men and women.

  • Opportunities for advertisers and marketers in the fitness tracking industry.

Watch the webinar recording >
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