<img src="https://ad.doubleclick.net/ddm/activity/src=4744169;type=invmedia;cat=kij4yig3;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;ord=1?" width="1" height="1" alt="">





Pureprofile Fitness Tracking Devices Study 

Uncover Australians usage and attitudes towards smartphone and wearable devices.


Download the report

running_heroes_noir copy.png

This report uncovers:

  • Type and frequency of physical activity undertaken by Australians.

  • Awareness and usage of tracking devices via smartphone and wrist.

  • Insight into types of activities monitored by devices and how they vary by age and type of device.

  • Leading brands of tracking devices by awareness and usage for men and women.

  • Opportunities for advertisers and marketers in the fitness tracking industry.

Watch the webinar recording >