Connect offers unparalleled insight to understand News readers and enriches the consumer experience by rewarding them for answering quick profiling questions.
The News Connect platform is powered by Pureprofile and drives the evolution of audience targeting.
Through this platform News profiles their audience/subscribers to uncover preferences, attitudes and purchasing habits.
This leads to niche audience segmentation, precision targeting & increased ad revenues.
More than 3.5 million answers
27 over-the-shelf audience segments and bespoke solutions for advertisers
Over 600 campaigns run in the past 12 months
Over 6 million unique profiles
110,000+ masthead subscriptions / rewards redeemed by profiled audience in exchange for their data
Delivering ad-effectiveness and brand impact studies
Empowering editorial teams with access to content interest and fast statistics