News Connect

Case Study: How News Corp is using intelligent audience profiling to drive revenue and engagement.

Screen Shot 2016-12-05 at 4.21.56 pm

The News Connect Platform

The News Connect platform is powered by Pureprofile and drives the next evolution of audience targeting. 


Through this platform News profiles their audience to uncover preferences, attitudes and purchasing habits.

This leads to niche audience segmentation, precision targeting and increased ad revenues.


Connect offers unparalleled insight to understand News readers and enriches the consumer experience by rewarding them for answering quick profiling questions.

The results

Since 2015, Pureprofile has helped News Ltd to:

  • Create over 3.5 million customer data points from questions and answers
  • Develop 27 bespoke audience segments to target with specific content based on their responses
  • Develop 6 million unique profiles
  • Generate hundreds of thousands of subscriptions and reward redemptions
  • Validate the effectiveness of advertising campaigns with numerous brand impact studies
  • Empower internal stakeholders with actionable insights on customers

Deep profiling of readers + data science helps achieve better targeting at scale.