This explained the project and determined interest.
Respondents kept a daily diary of web-surfing behaviour.
(Android users downloaded a passive metering app.)
This harvested detailed feedback from respondents.
Start rate exceeded by 25%.
Engagement rate increased by 15%.
Follow-up queries were minimal.
More than 2x diary entries were collected per person.
A high-scope project was turned around in a tight timeline.
Recruiting a large number of respondents and keeping them engaged.
Educating respondents about filling in their diary properly.
The design and implementation of a best-in-class mobile diary study across smartphone and iOS types.
A meticulously planned feasibility study, using mobile and app audiences to recruit the appropriate respondents.
Targeted content to educate respondents on engagement levels and incentives offered.
Respondents were given access to web pages containing centralised information.
Daily customised SMS messages to respondents, relevant to their status.
Pureprofile’s expertise as a mobile-first panel provider allowed for the timely and successful completion of a complicated survey. A survey involving a great deal of cutting-edge technology and requiring a deep understanding of the mobile behaviour of Australians.