Harris+Hoole, a small chain of artisan coffee shops had expansion plans to rival Starbucks by bringing the latest barista methods and cutting edge technology to shake up the stale high street coffee offering in the UK.
Using Pureprofile’s, back end technology and expertise, Harris+Hoole developed an app which allowed them to sync individual profile data to each customer device. This allowed for personalisation that was key to unlocking a great customer experience.
Harris+Hoole have been impressed by the intelligence of the system in being able to deliver the right real-time data to the right person and right device, at the right time. This will be rolled-out to all store locations across the UK to enable actionable insights at the local level.