For a third consecutive year we have partnered with IAB Australia to bring you critical insights into the state of Australian ecommerce and retail marketing.
As inflation and rising interest rates continue to impact the consumer hip pocket, it’s clear the cost-of-living crisis is shaping the way Aussies are interacting and spending with brands. In the face of continued economic uncertainty, retailers are faced with the challenge of building consumer confidence in a difficult climate.
Download the full report to uncover:
- The state of online retail growth
- Trends in online shopping behaviours
- Retail media & communication strategies
- Key insights into the direct-to-consumer space
- The rise of loyalty and reward programs