About Pureprofile


We connect empowered consumers with relevant brands.

Pureprofile collects deep profiles of consumers and provides businesses the ability to segment, target and engage with niche audiences through research, advertising or content to understand them better.



Our mission

We’re on a mission to enable everyone to make better decisions:

With brands who want to understand the wants and behaviours of their customers to people looking for the perfect products to suit their needs.

About us_Section 2_Our mission



What we do

We’ve spent the past 15+ years collecting hundreds of millions of answers from real people who want to have their say about the products, services and issues that matter to them.

Since 2000, more than a million people have chosen to join Pureprofile to share their opinions and unlock the true value of their data.  They answer questions via our mobile and web apps to build a secure asset from their information, and in return receive personalised content, insights and financial rewards.

About us_Section 3_Answer questions

Answer questions

About us_Section 3_Build profile

Build profile

About us_Section 3_Share info securely

Share info securely

About us_Section 3_ Earn rewards

Earn rewards

Connecting your business to empowered consumers


For Researchers

Understand audience attitudes and preferences through profiling. Access hard-to-reach customer segments and gain deep insights into them.


For Marketers & Advertisers

Get to the core of who your customers are. Understand them better and deliver the right message to the right person at the right time.


For Publishers

White label the Pureprofile platform to access and understand your audience. Engage with them by creating relevant and engaging content. 

The Pureprofile Group includes:



Pureprofile collects deep profiles of consumers and provides clients the ability to segment and target niche customer segments and engage with them.


Sparcmedia is specialised in data fuelled programmatic media buying across: display, mobile, social, video, native and rich media.


AdSparc helps to maximise ad revenue through programmatic yield optimisation. Through deep profiling AdSparc helps publishers gain meaningful insights and build valuable audience segments.


Cohort uses digital marketing platforms, combined with old fashioned service to help brands connect with consenting consumers in a transparent, privacy compliant manner.


Bidobo connects demand and supply partners, providing them access to global display and video ad inventory via the Bidobo marketplace and ad serving technology.

Awards, Memberships & Partners


ISO20252 &
ISO26332 Certification
Member of AMSRS
#23 TechFast50, 2016
#232 Technology Fast
500™ Asia Pacific, 2016
Member of AMI
Member of ADMA
GRIT partner
ESOMAR member

Our global footprint

Pureprofile is a global company headquartered in Sydney, Australia, with offices in Europe (the UK, Poland & Greece), the US and India. We employ more than 230 people worldwide.